Eréndira GonzálezPortillo

Researcher

Eréndira brings her passion for social research and quantitative studies to the WJP. She specializes in data collection and survey methodologies, questionnaire design, and public opinion analysis. For 6 years, she led the quantitative research division of a polling firm working with a variety of clients like the World Bank, the Inter-American Development Bank, Innovations for Poverty Action (IPA), J-PAL, among others. In that role, she managed research projects which required creative solutions to reach tough respondent profiles. Also, she has extensive experience managing large complex studies. Besides her experience with survey methodologies, Eréndira has worked with the Unit of Experimentation and Behavioral Economics of the National Public Policy Lab (LNPP) in Mexico where she provided data analysis for corruption, discrimination and female empowerment theme-related studies from the behavioral sciences approach. Eréndira has further enriched her skills with several certifications in Geographic Information Systems (GIS) from UNAM and INEGI, Data Visualization, Survey Methodologies, and Sample design from LNPP. She holds a BA in Political Science and International Relations from CIDE, in Mexico City.